In the discussion of causal research, it is described as a lab research and an example could be changing the music at a grocery store. So this made me think of the gift shop that I worked at over the summer. We always had items for sale but rarely ever had a "sale" table. My manager found that having items for sale in normal priced sections is much more appealing to the customer than having an exclusive sale table. This eliminates the possibility of the customer clumping everything together as crap, instead of thinking that item is a good buy.
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