Target Market Strategies

When talking about target market strategies and segmentation we discussed things such as; who should your target market be? Where is there a need? What segment do you go after? Listening to this lecture made me think of my previous neighbor Ed Wyse. Ed was living in Chicago as a salesman when he discovered the need for african american beauty supplies. All the beauty supplies were targeted towards white women and so he found his 'niche.' Starting as an entrepreneur and having huge success he has grown to establish 24 beauty supply stores throughout Washington, Idaho, and Oregon over his life.

Outsourcing

Outsourcing is defined as the business buying process of obtaining outside vendors to provide goods of services that otherwise might be supplied in-house. The parts warehouse in Kent for Panasonic used to be completely run and maintained by Panasonic employees. Due to the economy and tight budgets they were forced to release all the warehouse employees and hire employees under the Kelly Services company. This way the new workers were coming in being paid much less then the previous workers.