When talking about target market strategies and segmentation we discussed things such as; who should your target market be? Where is there a need? What segment do you go after? Listening to this lecture made me think of my previous neighbor Ed Wyse. Ed was living in Chicago as a salesman when he discovered the need for african american beauty supplies. All the beauty supplies were targeted towards white women and so he found his 'niche.' Starting as an entrepreneur and having huge success he has grown to establish 24 beauty supply stores throughout Washington, Idaho, and Oregon over his life.
Thursday, March 11, 2010
Target Market Strategies
When talking about target market strategies and segmentation we discussed things such as; who should your target market be? Where is there a need? What segment do you go after? Listening to this lecture made me think of my previous neighbor Ed Wyse. Ed was living in Chicago as a salesman when he discovered the need for african american beauty supplies. All the beauty supplies were targeted towards white women and so he found his 'niche.' Starting as an entrepreneur and having huge success he has grown to establish 24 beauty supply stores throughout Washington, Idaho, and Oregon over his life.
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