The need for designer bands

In class we talked about "when you buy something, what are u really buying?" This made me think immediately about the need for designer brands. Sure you can say the designer jeans fit better then generic, or that designer purses and earrings are just "better quality" but that is often not really your purpose. When you wear these designer brands it is often the identity that you want to portray. Perhaps you want to be seen as classy, confident or wealthy. People often go to great lengths to appear to have the designer brand even when they don't. There is a store that i have been to before called Last Chance in Arizona that sells the returned items from Nordstroms at a very discounted rate. They will have juicy zip-ups for like 25 dollars, however even at that price it is hard to find the good stuff because people will come in and steal the little "J" zippers off the coats to put on their jacket at home. Although it seems crazy, i guess it really is that "feel good" response you get when you look the part that your want.