Learning to Tip

One of the terms addressed was the concept of learning. It is explained as "a change in behavior due to experience or acquired information." One of the first things that came to my mind was the act of tipping. I have herd that often times women are more generous tippers than men as a whole, and the reason for this is that women are more commonly found in service positions such as a waitress. It is these past experiences that cause them to tip more generously.

Causal Research

In the discussion of causal research, it is described as a lab research and an example could be changing the music at a grocery store. So this made me think of the gift shop that I worked at over the summer. We always had items for sale but rarely ever had a "sale" table. My manager found that having items for sale in normal priced sections is much more appealing to the customer than having an exclusive sale table. This eliminates the possibility of the customer clumping everything together as crap, instead of thinking that item is a good buy.

The Market for Hard Alcohol

This past week we have been talking a lot about Market research and figuring out what is the best way to sell your product. Jagermeister was developed in 1935 and a man named Sidney Frank received importing rights to it in the 80's. Through heavy advertisement and promotion of this liquor being the best drink in the world, it became a mainstream success. Frank then decided to create a premium vodka for Americans. Using market research to uncover the idea that Americans felt the French produced high quality goods, he put a team together in Europe to create Grey Goose. Although it was evident that Frank was a great advertiser through the success of Jager, it was his market research that led him to gain almost instant success with Grey Goose as well.