This past week we have been talking a lot about Market research and figuring out what is the best way to sell your product. Jagermeister was developed in 1935 and a man named Sidney Frank received importing rights to it in the 80's. Through heavy advertisement and promotion of this liquor being the best drink in the world, it became a mainstream success. Frank then decided to create a premium vodka for Americans. Using market research to uncover the idea that Americans felt the French produced high quality goods, he put a team together in Europe to create Grey Goose. Although it was evident that Frank was a great advertiser through the success of Jager, it was his market research that led him to gain almost instant success with Grey Goose as well.
