Trailability is the ease of sampling a new product or its benefits. This is most commonly witnessed in taking a car out for a test drive before purchasing it, but trialability takes place for all sorts of products and services. Gym's commonly advertise free week membership in hopes that you will decide to join after your week is up. Or allow members to have a limited number of "guest passes" in hopes that when their friend comes and tests out the gym they will like it enough to commit.
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