Thursday, April 8, 2010

Family Brand



A family brand is a brand that a group of individual products or individual brands share. This made me think of Clean & Clear facial products. Clean & Clear have an array of products from facial scrubs, blackhead treatment, oil removal pads, and medicated treatments. Even though they have multiple products for different types of stuff, everything is labeled with the big Clean & Clear logo. However, most people dont realize that Clean & Clear is a Johnson & Johnson product. Johnson & Johnson makes all kinds of "bathroom cabinet" products, including their baby products, listerine, Band-Aid, Tylenol etc. Each product carrying their own banded label. However the only true family brand line, is the Johnson's baby products.

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