Although packaging had initially just the purpose of protection, instructions, and contents it is now much more then that. The packaging of a product is often a main selling strategy. Expensive jewelry HAS to come is a box that applies to the items, often times with a bow around the box, and then placed in a distinguishable bag. Therefore everyone will know where you just made your purchase. Tiffany & Co makes sure that their products packaging is very noticeable compared to their competitors. When you carry around your turquoise bag everyone notices what brand is associated with it, and it makes your feel good holding it.
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