When talking about guerrilla marketing and how it "ambushes" the consumers with their product or advertisement when the consumers least expect it, it make me think of the Truth commercials. The two in particular that come to mind are the one where at a certain time everyone falls over in front of the tobacco company and the other one is like thousands of plastic babies are crawling around and if you pick it up it talks about being able to escape second hand smoke. These anti smoking adds really catch the bystanders off guard and are very effective.
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