Variability of a service means that you can go and order the same type of service or product and have it taste or feel differently than the last time you experienced it. This is most common in service industries, as mentioned in the text people will often order the same mean they had before and it will taste differently then it had previously. Other instances that you would experience variability might be getting a massage, effects on your skin from tanning, purchasing produce or meat, interacting with a client etc. Although most businesses strive on consistent service throughout all their stores or cliental the truth is that absolute consistency is very uncommon. Many hotel and fast food chains guarantee the same satisfaction, pricing, customer service etc at all their establishments but that is generally not the case, especially with customer service.
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